1 This vacuum cleaner is…
My first vacuum cleaner
A replacement vacuum cleaner
An additional vacuum cleaner
2 Which brand of cleaner are you replacing or adding to?
Dyson Electrolux
Hoover LG
Miele Panasonic
Samsung Nilfisk
Vax Kambrook
Volta
Other, please specify
3 If your new Dyson vacuum cleaner is a replacement or
additional to another cleaner, what type of cleaner is that?
Upright – bagless Upright – bag
Barrel – bagless Barrel – bag
4 Why did you choose to buy a Dyson vacuum cleaner?
(please choose up to 5 options)
Dyson reputation
Good for pet hair pick-up
Performs consistently well
No loss of suction
Previous experience of Dyson
Good for people suffering from asthma and allergies
Features
HEPA filter
Hygienic and germ free cleaning
Price/special offer
Wanted a bagless cleaner
Compact and easy to store
Store staff recommendation
Picks up more dust than others
Latest model/technology
Reliability/quality
Friend/family recommendation
Other
5 Where did you first hear about the Dyson model you bought?
From friends and family
Saw it on the internet
From TV/a magazine advert
Saw it in a store catalogue
Saw it in a store
Recommended by salesperson
6 Do you other Dyson products?
Handheld Fan
No
7 What is your average household income?
Less than $45,000
Between $45,000 – $74,999
Between $75,000 – $100,000
Over $100,000
8 Do you have any household pets?
Dog Cat
None
9 Does anyone in your household suffer from any of the following?
Asthma Allergies
No
10 To which age group do you belong?
16 – 24 25 – 34
35 – 44 45 – 54
55 – 64 65+
11 Would you recommend a Dyson vacuum cleaner to your family and
friends?
Yes No
12 Do you have children?
Pre-school Aged 5-17 years
Aged +17 years Children no longer at home
Pregnant No children
QUESTIONNAIRE
Please take a few moments to answer our questions.
They will help us develop new products for the future.
THANK YOU FOR YOUR TIME
